In April 2019, Agoda announced an interest in pursuing greater business emphasis in Israel and Europe. Particularly, Agoda wanted to expand its Tel Aviv-based data science team, increase sales, and purchase promising Israeli startups. In September 2019, Agoda began work with the company Digitas for data-driven content marketing across various Asian markets. Agoda added a feature called Mix and Save, which allows customers to choose multiple rooms in order to get the best deal.
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