The idea for Brilliant Earth was conceived in 2004 by two Stanford alumni, Beth Gerstein and Eric Grossberg. After having difficulty finding her own ethically-produced engagement ring in 2003, Gerstein found out Grossberg had done a feasibility study at Stanford that indicated that there was enough consumer demand to validate the business model. The two founded Brilliant Earth in August 2005. The company's website was launched in July 2006.
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