Sibling co-founders Laura and John Nelson started a parent company called Seed Beauty as an offshoot of their father's makeup company Spatz Laboratories, which produced makeup products for other brands. ColourPop Cosmetics is a brand owned by parent company Seed Beauty, which also owns Kylie Cosmetics and KKW Beauty. The company started as an e-commerce business, then expanded to selling wholesale to retail stores as well. The brand's first retail partnership was with Sephora in 2017. In 2018, ColourPop also partnered with Ulta Beauty.
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